Name
Strategic Market Research - How to get the team on board
Date & Time
Wednesday, August 18, 2021, 4:30 PM - 5:30 PM
Speakers
Kathy Cocus - PTAC Counselor, Kitsap Economic Development Alliance
David Walz - Deputy, Small Business Program Naval Undersea Warfare Center Keyport, Department of Defense
David Walz - Deputy, Small Business Program Naval Undersea Warfare Center Keyport, Department of Defense
Description
The requirement to conduct market research is not policy; it’s the law. This breakout session provides a foundational understanding of the benefits of effective market research to reduce acquisition costs and cycle times and provide greater access to advanced technologies. This breakout session covers the differences between tactical and strategic market research; how to consolidate market research results to develop an acquisition strategy; and hot to get the acquisition team on board.
Session Type
Breakout Session
Session Presentation 1
Session Presentation 2